Built on a Decade of Automotive Excellence.
PPF Experts is part of GE Holding, one of the UAE's most established automotive service groups.
From a Single Workshop to a UAE Automotive Group.
GE Holding started in 2015 in Abu Dhabi as German Experts, an independent workshop focused on European vehicles. The goal was straightforward, a professional service center that could handle complex diagnostics, engine repair, bodywork, and programming without sending owners to a dealership.
Over the next decade, the group expanded across Dubai and Abu Dhabi, growing from one workshop into a structured automotive holding company. Today, GE Holding operates German Experts, EV Experts, Experts Car Maintenance, GE Warranty, and GE Service, covering petrol, diesel, hybrid, and electric vehicles across every major segment.
PPF Experts is the group's newest vertical, built to meet growing demand for paint protection film among UAE car owners who want to preserve their vehicle's finish against the region's harsh conditions.
Ibrahim Ezaldeen. The Vision Behind GE Holding.
GE Holding was founded by Ibrahim Ezaldeen, whose vision was to create a group of automotive businesses built on technical skill, transparent service, and long-term customer relationships, not the typical transactional model that dominated the UAE market.
Starting with German Experts in Abu Dhabi, Ibrahim built the group methodically, each new brand solving a specific gap in the market. EV Experts addressed the rise of electric vehicles. GE Warranty gave car owners structured protection. Experts Car Maintenance expanded coverage to American, Japanese, Korean and Chinese cars. GE Service made service contracts accessible.
PPF Experts continues that tradition. A focused, specialist operation with a single purpose: protecting UAE cars from the outside in.
Five Brands. One Standard.
Every brand under GE Holding operates with the same commitment to quality, transparency, and technical precision.
A Workshop Built for Precision Work.
PPF installation is not a job for a general bodyshop. Film application requires a dust-controlled environment, climate regulation, and a dedicated prep area where paint correction happens before any film touches the surface.
Our Dubai and Abu Dhabi facilities are set up specifically for this. Every installation bay is enclosed, climate-controlled, and lit with professional-grade lighting so installers can see every panel edge, every bubble, and every seam before the car leaves.
- Dust-controlled installation bays
- Climate-regulated environment
- Dedicated paint correction prep area before every install
Our Own Premium Film. Engineered for UAE.
We install our own proprietary paint protection film, developed and tested for the demands of UAE driving. Extreme heat, intense UV, dust storms, and highway debris are all factored into the film's chemistry and adhesive system.
Every roll is traceable, every installation is documented, and every job is backed by our 10-year guarantee on film and adhesive.
Minor scratches and swirl marks vanish with heat
Water and contaminants slide off the surface
Engineered for UAE sun and extreme heat
Two Branches Across UAE.
- Sunday to Thursday 8AM - 9:30PM
- Saturday 8AM - 7:30PM
- Friday Closed
- Sunday to Thursday 8AM - 9:30PM
- Saturday 8AM - 7:30PM
- Friday Closed
Ready to Protect Your Car?
Get a quote for your vehicle. We are located in Dubai and Abu Dhabi.